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Digging flawlessly: Qobuz wishlist feature
Company
Qobuz
My role
UX/UI Designer
My focus
UI, UX design
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Condensed 1-Minute Read
Qobuz wanted a way for users to save and purchase Hi-Res tracks without losing them during their browsing.
I led ideation workshops (Crazy 8’s), designed and tested mid-fidelity prototypes with 100 users, and integrated the wishlist into the design system.
The result: a 2-tap purchase flow, over 85% positive user validation, and reusable components strengthening Qobuz’s overall platform.
Context & Challenge
Qobuz is a French music streaming platform and global leader in 24-Bit Hi-Res downloads. Many users expressed frustration at losing track of tracks or albums they wanted to buy later. Goal: Design a wishlist feature that lets users seamlessly save, revisit, and purchase high-quality songs without breaking their listening flow.
My Role
As Product Designer, I was responsible for:
Ideation workshops (Crazy 8’s with paper & pen constraints) to spark creative solutions
Designing user flows & mid-fidelity prototypes
Conducting large-scale usability testing with click tracking
Integrating the wishlist into Qobuz’s design system and updating existing components
My Approach & Key Actions
Research & Ideation
Ran Crazy 8’s ideation sessions to generate 8 wishlist concepts in 8 minutes, focusing on speed and creativity under constraints.
Reviewed user feedback on track discovery and purchase flow.
User Testing & Validation
Tested mid-fidelity prototypes on 100 users using click tracking.
Collected insights on ease of saving items, retrieval flow, and purchasing intent.
Iterated based on interaction data and qualitative comments.
Design System Integration
Created new reusable components for wishlist items and action buttons.
Updated existing Qobuz design system patterns for consistent integration.
Defined dependencies between the wishlist, library, and checkout flows.
Visual & Brand Integration
Designed a clean, content-forward interface optimized for exploring and purchasing music materials.
Impact
Purchase
2 taps from wishlist
↗Retention
Encouraged users to
complete purchases.
+DS
New components
integrated
Key Learnings
Speed ideation works — Paper-based Crazy 8’s generated diverse ideas quickly, pushing creativity beyond obvious solutions.
Large-scale usability testing is powerful — Testing with 100 users provided both solid quantitative data and valuable qualitative insights.
Design system thinking accelerates delivery — Integrating wishlist patterns into the design system allowed the feature to scale easily across the platform.
Small features can drive retention — A simple wishlist encouraged return visits and boosted purchase intent.
Get in touch 👋
I’m always interested in exploring new opportunities, collaborating, or exchanging ideas with like-minded individuals.
Feel free to email me to discuss a potential project.