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Digging flawlessly: Qobuz wishlist feature
Qobuz is a French music streaming platform and global leader in 24-Bit Hi-Res downloads. Many users expressed frustration at losing track of tracks or albums they wanted to buy later.
Goal: Design a wishlist feature that lets users seamlessly save, revisit, and purchase high-quality songs without breaking their listening flow.
Condensed 1-Minute Read
Qobuz wanted a way for users to save and purchase Hi-Res tracks without losing them during their browsing.
I led ideation workshops (Crazy 8’s), designed and tested mid-fidelity prototypes with 100 users, and integrated the wishlist into the design system.
The result: a 2-tap purchase flow, over 85% positive user validation, and reusable components strengthening Qobuz’s overall platform.
From user needs to clear opportunities
We began with a Crazy 8 ideation workshop, bringing together the design and product teams to explore multiple ways to simplify the purchase journey.
This collaborative session helped surface friction points around the wishlist and identify opportunities to make product discovery and checkout more intuitive.
Early sketches and flow drafts guided the direction for rapid prototyping and testing.
User Testing & Validation
Usability test with heatmap tracking were conducted to validate how users interacted with the new wishlist feature, from saving an album to completing a purchase.
These sessions helped us refine the micro-interactions, confirm the 2-tap purchase flow, and ensure the feature felt both seamless and rewarding for music lovers.
Design System Implementation
The new wishlist interactions were integrated into Qobuz’s existing design system, ensuring visual and behavioral consistency across devices.
We contributed new components and interaction patterns, maintaining alignment with accessibility standards and brand tone.
Visual & Brand Integration
UI deliverables included responsive layouts, adaptive assets, and developer-ready specifications for a smooth implementation.
Purchase
2 taps from wishlist
↗Retention
Encouraged users to
complete purchases.
+DS
New components
integrated
Key Learnings
Speed ideation works — Paper-based Crazy 8’s generated diverse ideas quickly, pushing creativity beyond obvious solutions.
Large-scale usability testing is powerful — Testing with 100 users provided both solid quantitative data and valuable qualitative insights.
Design system thinking accelerates delivery — Integrating wishlist patterns into the design system allowed the feature to scale easily across the platform.
Small features can drive retention — A simple wishlist encouraged return visits and boosted purchase intent.
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I’m always interested in exploring new opportunities, collaborating, or exchanging ideas with like-minded individuals.
Feel free to email me to discuss a potential project.